Members already do their banking on the go; credit unions need to hit the gas to catch up.
A growing number of members prefer to take their favorite branch with them everywhere they go, keeping it handy for when they need to deposit a check, transfer money between accounts or review their balances.
For the past several decades, one of the best ways to determine someone’s primary financial institution was to ask where they did their checking. Now, the best determinant is which mobile banking app they use most.
“The competitive advantage that we’ve seen credit unions have, which is providing really great service to people, is deteriorating because the mobile apps are not providing the bare minimum when it comes to online experience,” Mike Duncan, Bankjoy Founder & CEO warns.