Case Study: How Ellafi Empowered Financial Wellness for Women+
When Ellafi Federal Credit Union set out to reimagine what a financial institution could be—centered on purpose, inclusion, and impact—they found the perfect partner in BankJoy’s JoyCompass, a personalized financial guidance tool designed to empower members.
Within 24 hours of launch, over 18% of members were actively engaging with JoyCompass—a clear sign that Ellafi’s mission to support women+ was more than just a message. It was a movement.
Learn how Ellafi:
- Drove rapid adoption with personalized financial tools
- Aligned a major rebrand with member-centric technology
- Met the growing need for inclusive, wellness- driven banking
Get the full case study to see how purpose and platform came together to deliver real results.
"JoyCompass was the perfect partnership—empowering our members and delivering exactly what they needed."
– Dillon Tardif, VP of Marketing & Digital Products at Ellafi
Why Choose JoyCompass?
- Goal Setting = Increased Deposits – Filter your accounts to people with ambitious savings goals, and send targeted messaging for deposit opportunities.
- Income Streams = Direct Deposits – Pinpoint accounts receiving new income streams at external institutions and invite them to switch their direct deposits to yours.
- Debt Payments = Loan Sales – Send refinancing opportunities to people paying down debts.