Larky Boosts Pyramid FCU Member Engagement Driving Campaign Success

At Pyramid Federal Credit Union, driving meaningful member engagement has always been a top priority. When the Credit Union sought a more effective and immediate way to connect with their members, Larky's push notification platform quickly emerged as the solution. 

By integrating Larky into their Bankjoy digital banking platform, Pyramid Federal Credit Union has been able to deliver timely and highly relevant messages straight to their members' mobile devices, resulting in outcomes that boost engagement and drive success outcomes.

Key Highlights:

• Initiative: 10K Savings Challenge - Members were challenged to save a minimum of $500 within six months.
• Results: According to Conrad Rodriguez, Director of Marketing at Pyramid Federal Credit Union, every time they sent out a ‘nudge’, they observed a "huge spike, not only in traffic but in actual pledge engagement."
• Impact: In one day, out of 388 sessions, 185 were directly attributed to a Larky nudge—representing more than 50% of that day’s engagement.

Strategic Advantages:

• Geolocation and Custom Segmentation: Larky's platform has become integral to Pyramid Federal’s overall marketing strategy. The ability to target members based on geolocation and other segmentation has been instrumental in creating personalized and effective campaigns.
• Mobile-Centric Engagement: With Larky, Pyramid Federal has found a powerful tool that complements their existing digital channels, allowing them to reach members where they are—on their mobile devices.

Watch the full interview with Conrad Rodriguez here: https://www.cubroadcast.com/episodes/3417-pyramid-fcus-mobile-push-notifications-garner-12-member-engagement-rate